About Me

Praveen Kumar - WordPress Developer & AI Specialist

Hi, I'm Praveen Kumar — a Web Developer and AI Integrator who loves building meaningful, scalable digital experiences using WordPress, JavaScript, APIs and modern tools like AI.

Over the years, I've worked on performance-focused WordPress builds, custom plugins, API-driven workflows and AI-enabled tools — always aiming to balance clean design, reliability and business impact.

Recently, I have also been actively learning and working with React JS to deepen my frontend development skills. This helped me understand component-driven architecture, state management, hooks, routing and reusable UI patterns — making my approach to problem-solving more structured and scalable.

Whether it’s integrating AI into workflows, improving UI/UX, or building custom web solutions — my goal is always the same: create useful, human-focused digital experiences.

Skills

Web Development

  • React JS (Hooks, Components, State Management)
  • WordPress (Theme & Plugin Development)
  • Shopify
  • PHP, JavaScript (ES6+), jQuery, AJAX
  • HTML5, CSS3, JSON, MySQL / SQL
  • REST API Integration
  • PageSpeed Optimization & SEO Implementation

AI & Automation

  • OpenAI API Integration (ChatGPT, Assistants API)
  • Google Cloud Natural Language AI
  • AI Tools: Cursor, Trae, Perplexity, ChatGPT
  • AI-Powered WordPress Plugins (Custom Integrations)

Design & UX

  • Adobe XD, Figma, Photoshop, Illustrator
  • Responsive Web Design & Prototyping
  • UI/UX Optimization for Web Interfaces

Developer Tools & Testing

  • Vite / npm / Node.js workflow
  • Chrome DevTools / Inspector
  • LambdaTest (Cross-Browser Testing)
  • PageSpeed Insights, GTmetrix
  • Git & GitHub (Version Control)
  • Hostinger / cPanel / Domain Management

Project & Workflow Skills

  • Project Planning & Management
  • Client Communication & Requirement Gathering
  • Agile / Iterative Development Approach
  • Documentation & Continuous Improvement

Client & Professional Work

A selection of websites and platforms I’ve contributed to — including WordPress development, performance optimisation, AI integrations and UX improvements across e-commerce, SaaS, education & non-profit sectors.

Thrivemattic

Revamped the front-end and WordPress integration for Thrivemattic's website, delivering a clean, responsive layout that supports their position as an 'Agency for the AI Age'. We optimised technical SEO and page-performance, allowing automated audits, real-time performance analytics and smart keyword strategies to function seamlessly.

Highlights: Full responsive build, WordPress theme customisation, SEO & page speed optimisation, modular content blocks for AI-tool marketing use-cases.

Big Bad Bikes

Built and optimized the Big Bad Bikes platform to cater to adventure touring motorcyclists. Delivered UX enhancements for product browsing (riding jackets, tank bags, GPS mounts) and integrated with home-delivery workflows for a smoother checkout experience.

Highlights: E-commerce setup, theme customisation, mobile-friendly layout, integration of payment/delivery flows tailored to Indian/Global market.

Bharat Tailors — Online Tailoring Website

Designed and developed a modern, responsive tailoring services website for Bharat Tailors — helping them digitise customer enquiries and establish an online presence. The site focuses on clarity, trust and ease of use so customers can quickly understand services and contact the tailor.

Highlights:
  • Built with React JS using reusable components
  • Clean service-first layout and simple navigation
  • Mobile-optimised interface for local users
  • Lightweight, fast and user-friendly experience

ZELL Education

Worked on the ZELL Education website to create a modern, credibility-driven design that aligns with its mission of preparing students for global finance careers (ACCA, CPA, etc.). Included placement-support features and course discovery flows to drive conversions.

Highlights: Clean UI for course listings, integration of marketing funnels, responsive design for both desktop and mobile students.

Travelbound

Delivered a refresh of Travelbound's website to support its mission of providing safe, enriching school travel experiences. The site now communicates trip options clearly, supports quote-requests, and assures parents/teachers of its 30+ years of domain expertise.

Highlights: Content architecture for multi-destination trips, quote/request form integration, strong mobile-first layout for on-the-go users.

Capillary Technologies

Assisted Capillary Technologies in refining its digital presence: focusing on the SaaS platform's core messaging of hyper-personalised, AI-driven loyalty solutions. Enhanced website structure to support enterprise-grade credibility and global reach.

Highlights: Enterprise-level design, content restructuring to reflect AI / SaaS positioning, improved navigation and service overview sections.

Together Fund

Created or optimised the website for Together Fund, capturing their identity as founder-first, AI-native investors. The design emphasises their support beyond capital — product strategy, go-to-market planning and scaling. Clear layout of focus areas (seed/Series A, US-India) and value proposition.

Highlights: Minimalist professional design, storytelling of founders' journey, responsive layout for high-level decision-makers.

The Bharat Scouts & Guides

Led a redesign of The Bharat Scouts & Guides website to support its vision of being a globally visible, vibrant youth movement. Focused on clear information architecture (programmes, training centres, membership), accessible on mobile and providing a streamlined contact / donation path.

Highlights: Accessible UI/UX for volunteers & members, structured content for youth programmes, improved mobile navigation.

Headstreams

Collaborated with Headstreams to build a website that reflects their mission of free-play, open learning and sustainable livelihoods. Designed a user-friendly interface to share programme details, impact stories and community initiatives—making it easy for visitors to discover how Headstreams promotes self-reliance and creative learning in under-resourced communities.

Highlights: Non-profit website build, responsive design, content structure for educational & community programs, integration of impact metrics and donation/volunteer pathways.

Continental Home Group

Worked with Continental Home Group to bring their ‘back-yard oasis’ vision online—rebuilding their website to showcase their expertise in fences, decks and railings for New Jersey & Pennsylvania. Focused on clear service categories (vinyl/wood/aluminum fences, railings, decks), easy quote requests, and a clean mobile-first design that reflects craftsmanship and reliability.

Highlights: Commercial service site build, strong CTA (free quote), detailed service pages, locally-targeted content for NJ/PA regions.

SaaSBoomi

Redesigned the website for SaaSBoomi, India’s community-for-founders movement. Developed a layout that captures their ethos of ‘pay-it-forward’ among SaaS & AI startups, highlights events, memberships and community stories – making the site a hub for connection, learning and growth.

Highlights: Membership driven community site, modular event listing, blog & resource sections, dynamic founder/community story features.

SkiBound

Revamped SkiBound’s web presence to support their 40+ years of experience organising school ski trips across Europe and North America. Emphasised trust, safety, experience and tailored student travel packages—while making trip-destinations, special offers and enquiry forms clearly accessible.

Highlights: Travel & tour website for school groups, strong trust signals (accreditations, safety), destination galleries, responsive mobile layout for teachers & students.

AI Tools — Work Highlights

GEO & AEO Audit Tool

Built an intelligent GEO & AEO compliance audit assistant for Thrivemattic — designed to evaluate logistics, compliance and trade readiness based on global customs standards. The tool guides users through structured audit questions and provides readiness scoring along with improvement recommendations.

Key contributions:
  • Designed structured audit framework & scoring logic
  • Implemented AI-powered analysis to generate insights
  • Developed UI/UX for clear compliance guidance
  • Integrated export workflows for audit review

Impact: Helped users understand compliance gaps and prepare effectively for GEO & AEO certification audits.

🔗 View the tool

Automated GA4 Reports

Developed an AI-powered reporting tool for GA4 that transforms complex analytics data into clear, actionable insights. The system automates extraction of key metrics, performs trend detection and ROI tracking, then delivers weekly summaries in business-friendly language — saving marketing teams 5+ hours per week.

Key contributions:
  • Integrated the GA4 API for seamless data retrieval.
  • Engineered the natural-language output module so non-technical stakeholders receive plain-English insights.
  • Designed the weekly email delivery pipeline and dashboards for trend analysis.

Impact: Enabled faster decision-making by reducing reporting bottlenecks, simplified analytics for clients, and increased transparency in performance monitoring.

🔗 View the tool

SEO Analysis Tool

Built a comprehensive SEO-analysis engine that scans web pages for an array of ranking and performance factors, identifies hidden issues, and outputs a downloadable report of actionable recommendations.

Key contributions:
  • Developed custom scanning modules covering on-page content quality, technical SEO (metadata, structure), and performance factors.
  • Created algorithmic prioritization so the highest impact issues are surfaced first.
  • Integrated the report generation and export functionality for client sharing.

Impact: Gave clients a clear roadmap to improve visibility and drive growth by surfacing previously unnoticed SEO issues and enabling informed improvements.

🔗 View the tool

AI Title & Meta Description Generator

Engineered an AI-driven tool that automatically generates SEO-optimised page titles and meta descriptions. It supports custom templates, bulk processing, and integrates with popular WordPress SEO plugins for seamless workflow.

Key contributions:
  • Built the AI modelling logic to ensure titles (50-60 characters) and descriptions (150-160 characters) meet best-practice guidelines while matching brand tone.
  • Added template functionality allowing site-owners to define variables (site name, category, keyword) for consistent branding.
  • Delivered bulk generation, preview/edit workflow and plugin compatibility (Yoast, Rank Math).

Impact: Drastically reduced manual SEO time, improved click-through rates via smarter metadata, and ensured consistent SEO-friendly copy across many pages.

🔗 View the tool

Competitor Analysis Tool

Developed a powerful competitor benchmarking tool enabling side-by-side comparison of a website and its competitors across metrics like page performance, content quality, user experience, links, security and structured data.

Key contributions:
  • Collected data from multiple sources (PageSpeed Insights, link analysis, content structure) and normalised into a comparison dashboard.
  • Designed visual scoring with colour-coded indicators and downloadable PDF reports for stakeholder presentations.
  • Built recommendation layers to translate comparative data into improvement-actions.

Impact: Enabled clients to understand their competitive positioning clearly, highlight gaps, and prioritise digital improvements with confidence.

🔗 View the tool

Image Alt Text Generator

Implemented an AI-enabled plugin for automatic generation of alt-text for images, enhancing both accessibility and SEO. The tool supports bulk processing and integrates with WordPress media library, leveraging GPT-4 Vision or similar models to avoid generic descriptions and generate meaningful alt attributes.

Key contributions:
  • Integrated advanced image-analysis models to generate descriptive text while avoiding redundancy (“image of…”).
  • Enabled bulk generation for sites with large media libraries, tracking token use and metadata updates.
  • Completed seamless WordPress integration — hooking into media upload workflows and metadata fields.

Impact: Improved website accessibility for visually impaired users, boosted image-search SEO performance, and saved large-volume sites countless hours of manual alt-text input.

🔗 View the tool

Contact

Let’s collaborate! Whether you’re looking to build a new project, enhance your existing website, or integrate AI tools — I’d love to hear from you.